E-mail marketing: alive and well 1/18/2006 -Compucall Web Marketing charts out trends.
E-mail marketing has consistently shown that when done well is a killer application for generating response from existing customers and with developing new leads. However the waves of spamming and the consequent setting up of filters by the internet service providers and company's own IT departments have given the medium a bad reputation. Compucall Web Marketing charts out trends, based on client surveys, that demonstrate the continuing appeal of e-mail marketing for both agencies and consumers. As marketers and publishers develop better list tracking and vigilance techniques, e-mail marketing shall continue serving as a powerful campaign tool.
