AOP survey highlights online B2B perfect for brand advertising 1/18/2006 -A first-of-its-kind survey, commissioned by the UK Association of Online Publishers.
A first-of-its-kind survey, commissioned by the UK Association of Online Publishers and based on telephone interviews of business firms, it attempts to prove the efficacy of sponsored advertising in B2B online publications. The main theme is the rise of such websites as a trusted source of information, such that it is starting to be preferred by decision-makers above conventional media. The increased seriousness and quality of B2B sites, as traditional publishers finally embrace the online medium, and the work of pure play online publishers such as Decision News Media, has seen sites surpassing the printed media in readership and this has raised the impact of online B2Badvertising. The research also shows the increasing awareness amongst B2B marketers of the branding and product awareness effectiveness of online advertising.
