The decade in online advertising 18/01/2006 -Resume of the evolution that online advertising has gone through.
The work is an in-depth resume of the evolution that online advertising has gone through. It explores issues such as buyer-seller power balance, lack of clear accountability in terms of reach effect or ROI and the undeniable surge in internet usage leaving companies with no choice but to adopt online advertising as a serious medium. At the same time, it analyses the constant development that this sector is experiencing in terms of budgetary distribution by marketing departments and the different advertising econometric models (CPC, CRM etc.) that are being proposed these days. The constantly expanding array of online choices, integration of wireless telecom with broadband and the clear competition for ad space by conventional media is what makes online advertising an exciting, promising and dynamic environment.
