Five steps to more Effective Subject lines 15/05/2006 -In spite of any rumors to the contrary, email marketing is alive and growing.
However, both promotional emails and email newsletters face a number of challenges in terms of deliverability, open rates and conversion rates. One essential element to the success of every email or newsletter is the quality of the subject line. Unfortunately, writers appear to spend a great deal of time working on the body of an email or newsletter, and give very little attention to the subject line itself. This is curious, because unless you write a great subject line, nobody is ever going to open your email or newsletter...
