Innovative Media Qualified readership, High Penetration
Decision News Media sites have an unequalled coverage of the industrial sectors it serves.
A constantly updated opt-in subscriber database, superb positioning on all the major search engines, and our marketing partnerships with each sector's leading exhibitions ensures that we provide comprehensive focused audiences to our advertisers.
Based on a tight definition of the business decision-makers and technical specifiers in its industrial sector, each site has a focused editorial approach to deliver crucial daily news to the core readership.
By combining the detailed readership audit provided by Google's Urchin traffic analyser with the bi-annual BPA audit, we are able to provide our advertiser with a trustworthy and comprehensive mapping of our audience, their readership habits and demographics.
